Royal United Services Institute

The Royal United Services Institute is an independent think tank engaged in cutting edge defence and security research. Our original brief was to re-evaluate the RUSI corporate identity and provide a refreshed look and feel to their brand. The resulting identity needed to be simple and classic as well as modern and dependable in order to appeal to a much wider audience without alienating the existing members.

Having completed this task some years back, we’ve since designed an on-brand electronic newsletter and offline marketing material for the leading defence and services charity. Simply executed, extremely effective.

Services

Brand | Digital | Publications | Direct Mail

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