Royal United Services Institute
The Royal United Services Institute is an independent think tank engaged in cutting edge defence and security research. Our original brief was to re-evaluate the RUSI corporate identity and provide a refreshed look and feel to their brand. The resulting identity needed to be simple and classic as well as modern and dependable in order to appeal to a much wider audience without alienating the existing members.
Having completed this task some years back, we’ve since designed an on-brand electronic newsletter and offline marketing material for the leading defence and services charity. Simply executed, extremely effective.