Launching Gaggenau’s social media, we started with literally nothing and have now amassed 135,000+ avid Instagram followers. A blend of product, brand, event and cultural-led posts have ensured engagement and consistent organic growth month on month.
Celebrating Gaggenau’s astonishing 333 year anniversary, we took journalists on a tour of other centuries-old ateliers around Milan during the industry’s leading kitchen trade fair. A commemorative handmade notebook filled with our own illustrations was presented to each, followed by a Michelin star evening meal. A scent, inspired by the company’s Black Forest origins, was created and diffused throughout the Gaggenau stand (and beyond) and then instilled into gift candles. Tying it all together was a motif and strapline. Through these mementos-of-the-moment, we foster a club-like atmosphere of belonging, building a fraternity of admirers.