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Small Luxury Hotels of the World, SLH, Woman floating in sea

Small Luxury Hotels of the World

Wanderlust for the independently minded

Expertise

Brand services
Campaign concept creation
Advertising
Social media
Press
Print

The Brief

Small Luxury Hotels of the World appeals to the independently minded luxury traveller. When a revamping of the brand and website were called for, our long history with SLH led to us being invited in to balance the needs of an online retail site that needed to promote purchase, with that of a luxury club offering a bespoke service.

Expertise

Brand services
Campaign concept creation
Advertising
Social media
Press
Print
Small Luxury Hotels of the World, SLH, redesigned colour palette

Our answer

Inspired by the Instagram-ready locations and lifestyle on offer, we connected existing and new photography with a literal thread, joining imagery and words. The wavy “free spirit” lines, like an absentminded doodle on a handwritten postcard created something between a story and following someone’s fabulous life on social. The magical stroke infused the communications and the brand’s own Instagram account with an evocative, human touch that is so elusive on digital platforms.

Small Luxury Hotels of the World, SLH, advertising. Model, seen from behind, headlines read: A little place we know, we got away from it all, in the midst of it all, a hideaway from it all

Our previous work had included creating an SLH Travel Team to provide insider information on the various destinations. We also targeted city professionals in their financial trade journals, on and offline. By using incredible, exotic holiday location shots in sober publications we completely stood out. Using trade jargon in the headlines gave a little nod to the reader and the media, making this one of the more popular campaigns among members and publications.

Small Luxury Hotels of the World, SLH, advertising with handdrawn graphic embellishments
Small Luxury Hotels of the World, SLH, dandelion motif
Small Luxury Hotels of the World, SLH, dandelion imagery and motif

the impact

Our highly targeted, emotive and motivating creative has driven web traffic and increase club membership.

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CTR
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Increase in
 club membership

“Lime always deliver very effective creative thinking and powerful design. This combined with the quirky angle of establishing a SLH Travel Team and the well-planned interesting content has been reflected in the number of reservations that were generated and also in the amount of open and click through rates.”

Carla Severn, Small Luxury Hotels of the World
Small Luxury Hotels of the World, SLH, the doodle graphic embellishment that connects the imagery to the brand. A skateboarder doing tricks.
Small Luxury Hotels of the World, SLH, the doodle graphic embellishment that connects the imagery to the brand. Two people in yellow canoes
Small Luxury Hotels of the World, SLH, Woman walking across street with the doodle graphic embellishment that connects the imagery to the brand.
Small Luxury Hotels of the World, SLH, the doodle graphic embellishment that connects the imagery to the brand. Woman flaoting in pool