Collaborate
Orient-Express, interanl of cabin with waiter walking past

Orient-Express Trains & Cruises

Bespoke travel

Expertise

Brand services
Advertising
Brochure design and artwork
Print and digital asset development
CRM and E-comms
Events
Pitch Awards, The Blades award winner

THE BRIEF

Orient-Express asked us to improve their marketing response rates and embrace print in our communications while ensuring we enhance the brand and convey the sense of luxury.

 

Expertise

Brand services
Advertising
Brochure design and artwork
Print and digital asset development
CRM and E-comms
Events
Pitch Awards, The Blades award winner
Orient Express, porter and train
Orient-Express, The Royal Scotsman train logo
Orient-Express, detail of The Royal Scotsman motif
Orient-Express, detail of luggage tags

Our answer

At the very pinnacle of luxury travel, detail is understandably everything to the client and their clients. Bespoke is the name of the game. From researching paper types, printing techniques & construction methods, through to exploring every element of the Orient-Express Trains and Cruises brand story, we did it all.

We transformed the communication with previous passengers and trade partners, streamlined the individualising of tickets and welcome packs, raised the onboard collateral experience and created hugely evocative brand adverts and incredibly effective journey adverts.

 

Orient-Express, advertising and onboard collateral
Orient -Express logo in silver foil

The impact

For more than eight years, we strengthened the brand, increasing their marketing response rates whilst also cutting costs. All without compromising the refined, understated style of the all-important Orient-Express brand.

0%
Increase in revenue from existing customers
0%
Increase in contacts
Orient-Express, keys on welcome pack, Scottish musicians, redesigned menu in the dinning car all onboard The Royal Scotsman train

“Year on year sales revenue from past passengers has increased by over 25% with the direct mail Lime produced, and now Meeting & Incentive Conference and Events contacts have increased by over 40%. You can be proud!”

Damia Boudress, Orient-Express Hotels, Trains & Cruises
Orient-Express, people in a dining car laughing
Orient-Express, The Royal Scotsman welcome pack
Orient-Express brochure, quote on page "Travel can be one of the most rewarding forms of introspection." Lawrence Durrell, An adventure like no other
Orient-Express, detail of motif