Fashion addicts, change your habits
Campaign concept creation
Having expanded from their headquarters in Milan to the King’s Road in London, the second-hand luxury fashion reseller, Lampoo, asked us to create a campaign promoting both the selling and purchase of preloved fashion via lampoo.com.
This campaign was about changing attitudes and mindsets regarding the ‘ownership’ of luxury and the impact it has on the environment, not to mention it being the healthy choice for your conscience, wallet and lifestyle.
We saw the upcoming new year as an opportunity to create a campaign encouraging a wardrobe detox.