Gill Jennings & Every
Legal branding, start-up audience
Visual identity system
CRM and E-comms
Website, UX, design and development
This leading intellectual property firm initially needed a mechanism for creating complex proposals for a wide range of client sectors, in MS Word. Whilst developing a flexible tool for this requirement, the consensus emerged that their brand was not reflecting their forward thinking, industry leading positioning or appealing to a younger, Start-up audience. We were asked to bring the brand up to date.