A major launch of the remodelled combi-steam oven involved an idea merging three ‘masters’. Still lifes inspired by the Dutch Masters (who, like Gaggenau, originated in the 17th century), chefs who achieve culinary mastery, and the master that brings it all together – the combi-steam oven. The ‘Grand Masters’ campaign was born, with small galleries around the world being sought out to exhibit commissioned still lifes alongside the ovens, presenting art and product with equal reverence. This was a first: the product being displayed outside of the showroom as a work of art.
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