...is only the start

Any creative agency can make things pretty. It's a belief of ours that intriguing, beautiful, eye-popping design works. It sells, it puts bums on seats and opens wallets. But only when there's a point to it. We invest time in creating a strategy before a design. Cool pics, swirly fonts and creative headlines have to work for a living or they get dumped. Hard. Download our credentials.

different solutions, one formula

We have a process. We follow it, almost unconsciously. We scope out the sector, target markets, (and where appropriate, archetypes), reveal the DNA of a brand, create the brand architecture, brand language and tone of voice. Then, we ruthlessly test the premise.

ROI is god

We go on to identify the platforms, create a comms plan of touch points including social media and the various routes to market and really, really work at getting results. We track response rates, click-throughs, engagement and good old fashioned sales. And who doesn’t enjoy A-B testing, continually tweaking creative work throughout its lifetime?

Philip Goldfinch

Philip Goldfinch

Managing Director

Philip has extensive experience in brand identity, packaging, catalogues, websites and digital media applications. Phil has worked with a huge range of clients including IDEAcarbon, CON29DW, Forte Hotels, Fred Olsen Cruise Lines, At Home, Nordic Elements, RUSI, Telecity and Level 3. Another man from down under, he joined Lime in 2002 and now married to the founder, he spends his spare time watching rugby, playing basketball, the bagpipes and on several types of board.

In his spare time Phil can be found in his studio composing music.
Abi Goldfinch

Abi Goldfinch

Creative Director

Lime’s founder Abi, began her creative career in the travel sector where one of her first major projects was the launch of Stansted Airport. From here she moved to lead the creative team re-brands of major hotel chains including Hilton, Forte, Thistle and Corus. Abi has an innate ability to make creativity work harder and reach farther for our clients. These now stretch across finance, telecoms, regeneration and development, charities and travel and include Abercrombie & Kent, Lloyd’s of London, The Financial Times, Kleinwort Benson, Merrill Lynch, LTGDC, Orient-Express, The Royal British Legion and Small Luxury Hotels of the World.

In her spare time Abi can usually be found walking the pooch and getting dirty landscape gardening.
Andrew Kaye-Byrne (AB)

Andrew Kaye-Byrne (AB)

Operations Director

With over 20 years experience in the travel, charity and entertainment sectors, AB has worked for some of the world’s largest global marketing agencies on accounts including Air New Zealand, Continental Airlines, Orient-Express and the Australian Tourism Commission. His fondest memory is still being asked, by his then client, Warner Village Cinemas, to step in as Marketing Director during the multi-million pound launch of their largest European site at Birmingham StarCity. Delights in great food, fine wine and beautiful places.

In his spare time AB can't be found as he's off travelling.
Becky (Doris) Walsh

Becky (Doris) Walsh

Marketing Director

An imaginative ideas person with 18 years in marketing comms, strategy & communication planning and product development, Becky has worked internationally agency & client side in both B2C and B2B for SMEs and global plcs. Her specialist industries include wine & food, marine, retail, charity, horticulture and utilities. Becky has just spent 3 years living and working in the Middle East and has a thorough understanding of the cultural & ethical challenges that marketing here entails. She is extremely adept at transforming initial concepts & ideas into successful, structured marketing campaigns that provide ROI for Lime’s clients. She’s also known to us as Doris.

In her spare time Doris is often found on top of a mountain or 30 metres under warm water, blowing bubbles.
Jason van Zwanenburg

Jason van Zwanenburg

Copy Director

Deadpan, unsmiling, antisocial and difficult to work with but…punctual. His copywriting’s pretty good and he’s our in-house wordsman for all things verbal, a crucial Lime skill. However he does have a tendency to go on a bit. J’Ace works with Gaggenau, Stena Line Ferries and Cass Business School.

In his spare time Jason is confused.
Simon Boughton

Simon Boughton

Senior Designer

Simon brings oodles of experience to the team. An ideas-led designer, he’s created branding, marketing campaigns, internal comms, advertising and corporate communications for clients as diverse as Coca-Cola, Diageo, Sodexo, Nissan, Deutsche Bank and Shell.

He enjoys the big thinking and nitty gritty of the design process and always delivers beautiful, creative solutions that achieve big results. Simon says he still feels slightly guilty about being paid to do something he loves, but when asked, he refused to give his wages back.

In his spare time Simon’s daughter keeps him on his toes.
Ellie Beale

Ellie Beale

Designer

Ellie has an in-depth knowledge and skill set in producing marketing collateral for both print, digital and animated purposes. With a love of white space and an overwhelming desire for lining up elements on a page, she enjoys the challenge of stripping back complex information to produce minimal, clean and effective designs. Ellie has a keen interest in calligraphy and handcrafted typography and spends a considerable amount of time compiling post-it lists. Alongside working with a host of Lime’s clients, she is also responsible for brainstorming and producing marketing elements on behalf of Lime, including eShots and eSignatures.

On a weekend, Ellie can be found brunch-ing.
Steve Schwartz

Steve Schwartz

Conceptual Designer

With big ideas and a sharp eye to match, Steve brings an array of creative experience to Lime’s table. Savvy in both the digital and print space, Steve loves to problem solve and finds a real passion in deconstructing communication issues and finding a way to visually reinvent them. With a love of photography, Steve finds much of his inspiration when documenting while travelling. He has had extensive involvement with charitable causes and hopes to enhance socially conscious design into the everyday workflow.

When not in the studio, you can find Steve training Brazilian Jiu-Jitsu or hopping a flight to somewhere new.
Nick York

Nick York

Web Developer

A coder with style, this one rides a scooter, loves Star Wars and is super speedy at fixing & building websites and apps for our clients. A very good addition to our bunch of Limes! (although he does sing along to every tune on Spotify all day long…)

In his spare time Nick can usually be found running around a forest playing airsoft.
Alex Ribo

Alex Ribo

Web Developer

Passionate about everything digital, Alex has experience in web design and project management, however the French-born coding assassin really comes alive in the world of web development. Alex comes from the glamorous world of The Louvre, Paris Musées and Château de Fontainebleau, and has now realised her dream of working in SE1.

In her spare time Alex can usually be found dabbling in drawing and furiously painting. Bon.
Lei Ouyang (China)

Lei Ouyang (China)

Art Director

With 13 years in the design industry in both the Far East and UK, Lei has a Masters in Graphic Design and has worked in a wide range of design roles in Beijing, Birmingham & London. Currently based in China, Lei manages a team of designers and coders from afar. He brings a different dimension to Lime’s cultural understanding of international markets and buying cultures, in particular, marketing to Asia. He also offers a fresh perspective on creative and innovative design.

In his spare time Lei can be found enjoying time off with his young family.
Angus

Angus

Feet-warmer

Angus brings nearly 10 years of experience as the de-stresser and welcoming face of lime. Borough Market’s favourite entertainer is in constant demand with our clients as part & parcel of our meeting process. Angus guards the Lime boardroom table, adding to the overall personality of the team. Loyal, reliable, fun, talented and intelligent, just like the rest of us.

Woof

limeys

According to Google analytics, you check out this bit a lot. You must really want to know who you will be meeting, so here we are. All “doers”. There are no middlemen, most of the time you speak to the person who does the work. Nothing gets palmed off to underlings, mainly because we are seniors who love what we do.

...is only the start

different solutions, one formula

ROI is god

Philip Goldfinch

Philip Goldfinch

Managing Director

Abi Goldfinch

Abi Goldfinch

Creative Director

Andrew Kaye-Byrne (AB)

Andrew Kaye-Byrne (AB)

Operations Director

Becky (Doris) Walsh

Becky (Doris) Walsh

Marketing Director

Jason van Zwanenburg

Jason van Zwanenburg

Copy Director

Simon Boughton

Simon Boughton

Senior Designer

Ellie Beale

Ellie Beale

Designer

Steve Schwartz

Steve Schwartz

Conceptual Designer

Nick York

Nick York

Web Developer

Alex Ribo

Alex Ribo

Web Developer

Lei Ouyang (China)

Lei Ouyang (China)

Art Director

Angus

Angus

Feet-warmer

limeys