...is only the start

Any creative agency can make things pretty. It's a belief of ours that intriguing, beautiful, eye-popping design works. It sells, it puts bums on seats and opens wallets. But only when there's a point to it. We invest time in creating a strategy before a design. Cool pics, swirly fonts and creative headlines have to work for a living or they get dumped. Hard. Download our credentials.

different solutions, one formula

We have a process. We follow it, almost unconsciously. We scope out the sector, target markets, (and where appropriate, archetypes), reveal the DNA of a brand, create the brand architecture, brand language and tone of voice. Then, we ruthlessly test the premise.

ROI is god

We go on to identify the platforms, create a comms plan of touch points including social media and the various routes to market and really, really work at getting results. We track response rates, click-throughs, engagement and good old fashioned sales. And who doesn’t enjoy A-B testing, continually tweaking creative work throughout its lifetime?

Philip Goldfinch

Philip Goldfinch

Managing Director

Philip has extensive experience in brand identity, packaging, catalogues, websites and digital media applications. Phil has worked with a huge range of clients including IDEAcarbon, CON29DW, Forte Hotels, Fred Olsen Cruise Lines, At Home, Nordic Elements, RUSI, Telecity and Level 3. Another man from down under, he joined Lime in 2002 and now married to the founder, he spends his spare time watching rugby, playing basketball, the bagpipes and on several types of board.

In his spare time Phil can be found in his studio composing music.
Abi Goldfinch

Abi Goldfinch

Creative Director

Lime’s founder Abi, began her creative career in the travel sector where one of her first major projects was the launch of Stansted Airport. From here she moved to lead the creative team re-brands of major hotel chains including Hilton, Forte, Thistle and Corus. Abi has an innate ability to make creativity work harder and reach farther for our clients. These now stretch across finance, telecoms, regeneration and development, charities and travel and include Abercrombie & Kent, Lloyd’s of London, The Financial Times, Kleinwort Benson, Merrill Lynch, LTGDC, Orient-Express, The Royal British Legion and Small Luxury Hotels of the World.

In her spare time Abi can usually be found walking the pooch and getting dirty landscape gardening.
Andrew Kaye-Byrne (AB)

Andrew Kaye-Byrne (AB)

Operations Director

With over 20 years experience in the travel, charity and entertainment sectors, AB has worked for some of the world’s largest global marketing agencies on accounts including Air New Zealand, Continental Airlines, Orient-Express and the Australian Tourism Commission. His fondest memory is still being asked, by his then client, Warner Village Cinemas, to step in as Marketing Director during the multi-million pound launch of their largest European site at Birmingham StarCity. Delights in great food, fine wine and beautiful places.

In his spare time AB can't be found as he's off travelling.
Jason van Zwanenburg

Jason van Zwanenburg

Copy Director

Deadpan, unsmiling, antisocial and difficult to work with but…punctual. His copywriting’s pretty good and he’s our in-house wordsman for all things verbal, a crucial Lime skill. However he does have a tendency to go on a bit. J’Ace works with Gaggenau, Stena Line Ferries and Cass Business School.

In his spare time Jason is confused.
Daniel Alexis

Daniel Alexis

PR Director

Daniel comes from a content and communications background with experience working across the luxury lifestyle, hospitality, retail, broadcast and talent sectors. He brings 12 years of PR and marketing experience to Lime and has run campaigns across the UK, Europe, Middle East, Africa and US.

An avid sun-seeker and luxury hospitality obsessive; when he’s not in the office you’ll find him sailing the high seas or relaxing on a far-flung beach working his way through the local menu, rating the customer service and sucking-in his stomach.
Simon Boughton

Simon Boughton

Senior Designer

Simon brings oodles of experience to the team. An ideas-led designer, he’s created branding, marketing campaigns, internal comms, advertising and corporate communications for clients as diverse as Coca-Cola, Diageo, Sodexo, Nissan, Deutsche Bank and Shell.

He enjoys the big thinking and nitty gritty of the design process and always delivers beautiful, creative solutions that achieve big results. Simon says he still feels slightly guilty about being paid to do something he loves, but when asked, he refused to give his wages back.

In his spare time Simon’s daughter keeps him on his toes.
Ellie Beale

Ellie Beale

Designer

Ellie has an in-depth knowledge and skill set in producing marketing collateral for both print, digital and animated purposes. With a love of white space and an overwhelming desire for lining up elements on a page, she enjoys the challenge of stripping back complex information to produce minimal, clean and effective designs. Ellie has a keen interest in calligraphy and handcrafted typography and spends a considerable amount of time compiling post-it lists. Alongside working with a host of Lime’s clients, she is also responsible for brainstorming and producing marketing elements on behalf of Lime, including eShots and eSignatures.

On a weekend, Ellie can be found brunch-ing.
Steve Schwartz

Steve Schwartz

Conceptual Designer

With big ideas and a sharp eye to match, Steve brings an array of creative experience to Lime’s table. Savvy in both the digital and print space, Steve loves to problem solve and finds a real passion in deconstructing communication issues and finding a way to visually reinvent them. With a love of photography, Steve finds much of his inspiration when documenting while travelling. He has had extensive involvement with charitable causes and hopes to enhance socially conscious design into the everyday workflow.

When not in the studio, you can find Steve training Brazilian Jiu-Jitsu or hopping a flight to somewhere new.
Anastasia Malafouri

Anastasia Malafouri

Digital Project Manager

Anastasia is first and foremost, camera shy, it was three months before we got a picture of her for our website. She has very definitely settled in: enforcing her will upon the timid digital department. She’s picky, detail driven and kick ass and that’s when she’s in a good mood. Originally a translator and transcreationist (don’t ask) she moved over to digital with a mission to ‘sort it out’.

In her spare time she sails around the Greek Islands, listening to ‘Stairway to Heaven’ and counting the stars in the Mediterranean night sky. Or visits the Barbican.
Nick York

Nick York

Lead Web Developer

A coder with style, this one rides a motorbike, loves Star Wars and is super speedy at fixing & building websites and apps for our clients.

In his spare time Nick can usually be found running around a forest playing airsoft.
Alfred Oyekan

Alfred Oyekan

Web Developer

Bright, bubbly and ambitious Alfred rocks the role of a coder-in-training. With an agency background and some serious skills he’s itching to build websites that will blow your mind! Alfred loves a good chinwag about the latest TV shows and thinks Jon Snow will take the iron Throne (yep, another digital geek into fantasy and sci-fi).

When Alfred isn’t at work, he can be found in a cinema with a big bag of popcorn, making too much noise.
Lei Ouyang (China)

Lei Ouyang (China)

Creative & Head of Beijing (China)

With 13 years in the design industry in both the Far East and UK, Lei has a Masters in Graphic Design and has worked in a wide range of design roles in Beijing, Birmingham & London. Currently based in China, Lei manages a team of designers and coders from afar. He brings a different dimension to Lime’s cultural understanding of international markets and buying cultures, in particular, marketing to Asia. He also offers a fresh perspective on creative and innovative design.

In his spare time Lei can be found enjoying time off with his young family.

limeys

According to Google analytics, you check out this bit a lot. You must really want to know who you will be meeting, so here we are. All “doers”. There are no middlemen, most of the time you speak to the person who does the work. Nothing gets palmed off to underlings, mainly because we are seniors who love what we do.

...is only the start

different solutions, one formula

ROI is god

Philip Goldfinch

Philip Goldfinch

Managing Director

Abi Goldfinch

Abi Goldfinch

Creative Director

Andrew Kaye-Byrne (AB)

Andrew Kaye-Byrne (AB)

Operations Director

Jason van Zwanenburg

Jason van Zwanenburg

Copy Director

Daniel Alexis

Daniel Alexis

PR Director

Simon Boughton

Simon Boughton

Senior Designer

Ellie Beale

Ellie Beale

Designer

Steve Schwartz

Steve Schwartz

Conceptual Designer

Anastasia Malafouri

Anastasia Malafouri

Digital Project Manager

Nick York

Nick York

Lead Web Developer

Alfred Oyekan

Alfred Oyekan

Web Developer

Lei Ouyang (China)

Lei Ouyang (China)

Creative & Head of Beijing (China)

limeys