Any creative agency can make things pretty. It's a belief of ours that intriguing, beautiful, eye-popping design works. It sells, it puts bums on seats and opens wallets. But only when there's a point to it. We invest time in creating a strategy before a design. Cool pics, swirly fonts and creative headlines have to work for a living or they get dumped. Hard.
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We have a process. We follow it, almost unconsciously. We scope out the sector, target markets, (and where appropriate, archetypes), reveal the DNA of a brand, create the brand architecture, brand language and tone of voice. Then, we ruthlessly test the premise.
We go on to identify the platforms, create a comms plan of touch points including social media and the various routes to market and really, really work at getting results. We track response rates, click-throughs, engagement and good old fashioned sales. And who doesn’t enjoy A-B testing, continually tweaking creative work throughout its lifetime?.
