With Social and PR leading the effort, the entire agency was mobilised to roll out a unified, single-minded, multichannel campaign. We entitled the Gaggenau installation ‘A Statement of Form’ and based the whole story and content around that concept.
In the months before the event, we created the master visual for social posts, press and display ads, digital and print posters as well as a multifunction, constantly updatable landing page that linked to a booking system. Gaggenau showrooms and marketers worldwide were provided with digital and printable Save The Date invitation, email signature, press ads and social posts.
When Architects and Designers were researching Milan Design Week and booking their trips, our display ads were popping up and our social posts were flitting across their feed. Upon arrival, our posters greeted them at the Milan airports.