We re-branded each student ‘house’ in Belfast, Newcastle and London, shaping an event-filled marketing approach in a matter of weeks.
We created an identity for each ‘house’ that reflected their unique personality and neighbourhood. We commissioned photo shoots, developed time lapse videos, hosted PR events, created brands, microsites, printed material, held competitions and posted social media campaigns.
PR activity for ‘Roman House’ in Newcastle:
- 2 days of activity around the University’s Open Day weekend. Models dressed as Romans handed out flyers encouraging prospective students and their parents to visit Roman House.
- Influencer talk with Oliver Proudlock (Made In Chelsea actor and ex Newcastle Uni student) creating video content to promote across website and social platforms.
- Influencer stay at the property: “24 hours in…”, with high profile vloggers showcasing Newcastle to potential students and a partnership with a major brand to provide a free room kit.
- Engagement with local and national press.