Gaggenau is a luxury kitchen appliance maker that has been crafting metalwork since 1683. In 2019 they remodelled their combi-steam oven, a specialised instrument, distinctively designed, hand crafted from exceptional materials and waiting to be mastered by the ambitious private chef.
Our idea merged 3 masters: still lifes by the Dutch masters (who also originated in the 17th century), chefs who achieve culinary mastery and the master that brings it all together – the combi-steam oven. The ‘Grand Masters’ campaign was born, with small galleries around the world being sought out to exhibit commissioned still lifes alongside the ovens, presenting art and product with equal reverence. This was a first: the product being displayed outside of the showroom.