A large part of the job is grabbing attention, so animation is a regular feature on social and email. However generic the message, a bright, fun, moving bit of entertainment always increases uptake.
Competitions work: people get involved, engagement goes up and loyalty is earned. We promoted Stena Line’s Scandinavian roots with graphic and multi-lingual, icons of Swedishness. Taking over social media, the strong graphic and colours were a hit and the sense of fun helped get the message across with a smile.