As ‘travellers’ become more discerning it’s no longer enough to tick off famous landmarks and attractions. There has been a growing demand for high-end ‘curated’ city experiences revealing the hidden, undiscovered places. From the ideal spot for an early-morning coffee to the best place to see the sun go down.
This was an image and design-led piece that entertained the reader with a Gaggenau curated take on the ‘real Milan’. Each protagonist told a story, sharing their personal places, off the main roads walked by tourists, delving down into shadowy side streets.
We designed the guide around three chapters – Architecture, Appetite and Ambiance – covering art, design, architecture, green spaces, wine and dining. We called it ‘The Little Black Book’ of Milano – referencing a secret directory; a list passed along among insiders and those in the know.