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UBS student living, Newcastle river and bridge

UBS Student living

Student housing estate agents

Expertise

Brand services
Strategy
Social media
Press
Print
Photography and video
Animation

THE BRIEF

We were asked to increase awareness of, and occupancy in, the three UBS premium student properties in the UK. Managed by USL, these serviced apartments were faced with a lot of competition and little recognition among students.

Expertise

Brand services
Strategy
Social media
Press
Print
Photography and video
Animation
UBS student houses graphics, Reindeer London, Centurion helmet Newcastle, flower and leaf Belfast

Our answer

We re-branded each student ‘house’ in Belfast, Newcastle and London, shaping an event-filled marketing approach in a matter of weeks.

We created an identity for each ‘house’ that reflected their unique personality and neighbourhood. We commissioned photo shoots, developed time lapse videos, hosted PR events, created brands, microsites, printed material, held competitions and posted social media campaigns.

 

PR activity for ‘Roman House’ in Newcastle:

  • 2 days of activity around the University’s Open Day weekend. Models dressed as Romans handed out flyers encouraging prospective students and their parents to visit Roman House.
  • Influencer talk with Oliver Proudlock (Made In Chelsea actor and ex Newcastle Uni student) creating video content to promote across website and social platforms.
  • Influencer stay at the property: “24 hours in…”, with high profile vloggers showcasing Newcastle to potential students and a partnership with a major brand to provide a free room kit.
  • Engagement with local and national press.
UBS student living, Roman house images, Newcastle, Roman promotional event, #UCASTLE, Poster and social post for a competition
UBS student living, student and skateboarrd looking out over the Tyne
UBS student living, bridge in Newcastle
UBS student living, Newcastle, Angel of the north statue

‘New Orient House’ in Chelsea:

For New Orient House in Chelsea, we played upon the wonders of London living, with the Thames, bars, parties, parks, and universities right on your doorstep. Onsite, online and on point, the fashionable, upmarket, desirable Chelsea was revealed in a never ending stream of social posts featuring commissioned footage and shots. 
We turned student housing into an appealing lifestyle.

UBS student housing, Website on phone, onsite posters and scandi graphics Study in London, live right here
UBS student housing, Chelsea, Sloane Square
UBS student housing, long exposure image of train going through a tube station
UBS student housing, Chelsea, London, long exposure image of London skyline at night from a bridge

‘Botanic Studios’ in Belfast:

Located near the Botanic gardens in Belfast, Botanic Studios green and central location was promoted to the max.

UBS student housing, Botanic Studios, Belfast
UBS student housing website on a computer, showing person on a computer,Belfast

The impact

With a multi-disciplined creative approach, we fused design, digital, social and all PR channels to create a joined-up marketing strategy. Each channel was created with a synergy that allowed them to sit cohesively under the one UBS umbrella. In a short amount of time we achieved substantial results, increasing interest and uptake, growing their social media following and increasing traffic and conversions.

16,400
Clicks
0%
CTR
0%
Increase in occupancy
UBS student housing, images of Belfast, UBS pin, Titanic Exhibition andperson working on computer at a cafe