Gill Jennings & Every
Gill Jennings & Every LLP (GJE) is a leading firm of patent and trade mark attorneys. Seeking to revitalise their look they wanted to appeal to both the corporate audience as well as funky start-ups. They required more than a tidied up logo.
We started by getting to know the people and the corporate culture. The identity was stripped down, creating a more contemporary and versatile design. Utilising the angle from the previous identity we made it the dynamic core of the brand. It is this element that unites the responsive website, digital marketing and corporate collateral. A suite of colour coded, sector specific folders presented in a beautifully printed die cut and foil blocked slipcase completes this all-consuming, dream job.