The Cote Brasserie was born from a genuine passion for French cuisine. We were chosen to enhance this passion and evolve their brand, adding the missing ingredient to their approach to food and service imagery as well as impact the design of their new website.
Food should be an enjoyed occasion, a reason to meet, a social happening, where atmosphere and service are essential. Our concept was based on injecting character and personality ‘telling a human story’, creating a new direction that will be recognised as Côte. To bring the underlying positioning to life, every image was commissioned to centre around either the final dish, eating it, making it, growing it, serving it, with the Côte atmosphere happening around it.