City University London
Cass offers one of the world’s top MBAs, according to one of our other clients, The FT. Our task was to market the MBA and its London location, to a variety of target markets around the globe.
We effectively branded the MBA, creating an inspiring key image and line. In a few busy weeks, we organised a two-day photo-shoot, designed a brochure, evocative online banners, emails, newsletters and press ads. And then we did it all again, with a regional bias, for the Cass Dubai MBA course.