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Bayes Business School, commissioned photography, Students walking in school building

Bayes business school

Changing more than a name

Expertise

Brand positioning
Advertising
OOH concepts and production
Visual identity
Photography and video

THE BRIEF

Following an urgent rebranding, Cass Business School became Bayes. We were tasked with promoting the name change and its realigned focus, to be ‘always learning’.

Expertise

Brand positioning
Advertising
OOH concepts and production
Visual identity
Photography and video
Bayes Business School, rebranding, student stepping through bracket, Always curious
Bayes Business School, rebranding, Student, Always spirited
Bayes Business School, rebranding, Lecturer, Always vital
Bayes Business School, rebrand poster, student crossing a London street
Bayes Business School rebranding advert and design guidelines.

Our answer

Brand guidelines were extensively revised, a new photoshoot organised for course brochures and a huge rebranding advertising campaign. Digital banners, social media, print and digital posters on London Underground escalators and in stations all got the message out to the core audience. The close visual connection between the course brochure and the advertising helped create a coordinated, high-profile rebranding and recruitment campaign.

Bayes Business School, Master's Degrees brochure

The impact

In its first month, the campaign was seen by over 23 million with London underground ads creating a splash. Most encouraging are the Google searches for Bayes now outnumbering those for Cass. This means the message has gotten to those who matter, those who have been motivated to ‘find out more’.

0m
Impressions served
0.25m
Video views
0k
Ad clicks

“We recently launched our new name and brand through the largest advertising campaign in our history. The Lime team brought all their creativity, energy and enthusiasm to enable us to deliver the campaign successfully.”

Rita Mahli | Postgraduate and Corporate Marketing Manager | Bayes Business School
Bayes Business School, commisioned photography of students around London
Bayes Business School, commisioned photography of students around London
Bayes Business School, commisioned photography of students taking a selfie near London Bridge