Lime Beijing was recruited by the International English Language Testing System (IELTS) to help create & market its new Smart Learning app.

The initial brief was to create a fresh new brand, covering all the aspects of: research, positioning, culture, architecture, visual communication, identity system design, experience, communication strategy and planning.

IELTS were so impressed that Lime Beijing now provides 360 degree brand promotion & a full in-house brand & marketing service. We will be introducing an innovative AI product (produced by IELTS) with greater functionality and we are an official Authorised Distributor.

Lime Beijing welcome new enquiries from schools, industry organisations, teachers, and professionals who are looking for new English language learning resources. we ask them to contact us at


Branding | App | Social | Advertising | Distribution