Cass Business School invited us to pitch for their new visual identity system to support their brand repositioning as ‘the business school that gives you the opportunity to be extraordinary’.
After successfully winning the project against fierce competition we developed an identity based around a square and bracket device. Commissioning some amazing aerial and unusual photography of London, we were able to showcase Cass’s enviable central location. The framing of this imagery within and outside of the corporate square and bracket device signified how London’s academic and business worlds intertwine in and around Cass. We then rolled out the new identity to advertising, print, guidelines and digital comms creating a coherent and vibrant brand.