But what propels an expert to influencer status?
Traditionally, these experts often worked behind the scenes, lacking an organic audience and struggling to market themselves or monetise their knowledge, unlike their conventional influencer or celebrity counterparts.
Times, however, are changing. Gen Z consumers are demanding more than just glitzy, surface-level content. They crave enlightenment, creativity, and hands-on experience, all in a bid to sculpt their lives and pave their own paths. Where better to seek such wisdom than from the internet’s trove of expertise, I mean the Instagram search bar…
The expertise of today’s leaders is no longer an exclusive club, accessible only to those with the right connections or deep pockets. With the shift to digital, the gates are wide open. You can slide into their DMs or stream their wisdom right from the comfort of your own home.
As expert influencers begin to monetise their audiences, they’ve cleverly adopted the same strategies used by traditional influencers, with a particular emphasis on social media and content creation. The rise of instructional guides and educational content has forged a new genre, a distinctive niche that’s grown from the humble beginnings of YouTube tutorials to online platforms like MasterClass.
Audiences are paying heed and tapping twice on expert influencers’ pearls of wisdom. The internet is abuzz with tips and tricks, life hacks, and edutainment. They’re inspiring their followers to try everything from recommended kitchen cleaning products to attempting DIY interior design in their own homes. What sets them apart? They’re not just influencers; they’re experts who really know their s#*t!