The rise and rise of the infographic

Posted by Julie


In our increasingly time challenged world, it seems the infographic has become king. Everywhere you look complex data is being presented in a more visual way. And it’s not hard to understand why.

90% of information transmitted to the brain is visual, with more than half of our grey matter being dedicated to this processing. According to scientists, images are processed 60,000 times faster than text. So in a game of rock, words, pictures, pictures wins every time.

Here’s a recent graphic we created for a client on the health benefits of coffee…

Caffeine-infographics-2

From it’s humble beginnings as a paint daubed woolly mammoth on a cave wall, the infographic has come a long way. It is now seen as a highly valuable business tool. With increasing demand for bite-size easily digestible chunks of information, companies have a great opportunity to turn their data into something that has wider appeal.

With the trend towards sharing on social media, these infographics can reach a far wider audience than ever before. According to Google, publishers on the web who use infographics increase their traffic by an average of 12%

But on a cautionary note; creating an original graphic is not as easy as it looks. To design an effective, simple solution, you first need to have a good understanding of the original data. Knowing what to leave out is the real challenge.

The June edition of the lime calendar features this fact filled infographic of the Shard

Shard-infographic