Content is King. Even if it’s crap!

Posted by Jason


Mail Online passes 10m daily browsers!

Kim Kardashian Hosts The Opening of High Rollers Luxury Lanes and Lounge at Foxwoods Casino

The laws of blogging dictate that I should now attach a whole load of personal prejudices and the word ‘trend’ to this one fact and go on a jolly, cathartic rant about the lowest common denominator ruling the online world, yada, yada, yada. So lets just assume I’ve done that bit and you’re all on board HMS Righteous Indignation with me.

Most will know it’s not actually the redundant publication’s weak journalism pandering to ‘Fearful of Middle England’ that is attracting 10 million devotees. It’s what’s to the right of the article – as Jennifer Saunders puts it, the ‘Sidebar of Shame’: paparazzi shots of Kim Kardashian on the beach.

I’m not sure which is worse.

Now, first point: Who am I to judge? I am someone with time on my hands and a working internet connection so I am perfectly qualified.

Second point: You can’t argue with 10 million people. True, but you can condemn them. That done, lets get over ourselves and figure out why and how.

The tired mantra of ‘content is king’ means that if you put it online and enough people like it, it’s legitimate. This is the democracy of the web, not North Korea (dammit).

So the lesson I learn from all this is that ‘entertaining content is king’. These manipulative people have chosen images, a subject matter and used a tone of voice purely to get people’s interest. They then casually butted those popular elements up against what they actually wanted to say. I am shocked. At least this doesn’t happen anywhere else.