A week at Lime HQ
We had Louis Chen at Lime HQ for a weeks work experience as part of his school curriculm, so we asked him to sum up his week in a blog. Here’s what he got up to.
Monday 4th of July 2016
I arrived on Monday morning and was greeted warmly by everyone at Lime. I went into the meeting room with Phil and AB who gave me an overview of Lime. They asked me my interests and what I would like to take away from this weeks work experience. We talked about the different aspects of marketing and it started to give me a better understanding of what goes on behind the scenes. After the talk I looked through some printed presentations about one of Lime’s main clients, Gaggenau, which focused on the development of their social media strategy. I found this very interesting as the presentations included information such as the different platforms available for Gaggenau to use, their current social media audience, improvements they can make, their current following and activity statistics and the do’s and don’ts for each social media platform they use. After that, I sat in on a meeting with Phil and a few of the staff which was all about improving and re-designing another clients website. Lots of different ideas were discussed amongst the staff and it was interesting to see everyone’s creative input. At the start of the afternoon I listened in on the weekly work in progress (WIP) meeting where the whole team is briefed on upcoming tasks and assigned tasks. I was then given a brief, which was to help come up with a new idea to get more people traveling with Stena Line Ferries. My target audience was mainly students but I had to consider parents as well as they have an input when booking their child’s trip. I read through past campaigns to give me an overview and I started coming up with my own ideas throughout the rest of the afternoon.
Tuesday 5th of July 2016
I continued with my work from yesterday. About an hour into the morning I had a meeting with Abi, Jason and Steve to discuss my potential ideas for the Stena brief. After lots of ideas shared I had a clearer view of what I was going to focus on. I then started to research and plan two different possible themes for the brief. After lunch Abi had asked if I could start thinking about what the theme could be for their calendar next year (which they create every month but has an annual theme). I was also given the month of December, when the theme is launched. I then started thinking about what I could do for December and I had come up with “Animals”, so I decided to choose a Reindeer. I then had a practice with Photoshop to see what I could possibly do. After figuring out how to create an accurate Photoshop image I started thinking about what my design for December could look like.
Wednesday 6th of July 2016
I could not decide on my own what the theme should be for the new calendar as I had had some other ideas, so I decided to email all the staff at Lime and ask weather the theme should be food or animals. Everyone voted for food, as they all agreed it is creative and different months can be represented by certain foods. Late morning my Aunty, Steph, had come in to help Abi and Phil with interviews. At lunch I was fortunate enough to go to an amazing Turkish restaurant with them all. After lunch I had the job of going to collect Abi’s phone from the repair shop at The Strand. I enjoyed this as London was hot and the sun was glowing as I had a nice walk over the Thames.
Thursday 7th of July 2016
Thursday was a very busy day for me as I had to try and put all my ideas together to progress the brief I has been working on. After numerous talks with Jason we were able to come up with different ways of advertising, which would appeal to young adults and students. I spent my time trying to find appropriate images off an image library to best represent me ideas. I also have tried to come up with PR stunts, which would immediately grab student’s attention. This was quite hard because it needed to be realistic and effective. I’m expecting tomorrow to be very full on as I have lots to complete.
Friday 8th of July 2016
It had come to my last day at Lime and I had a lot to get on with. Jason helped me attempt to finalise the Stena brief, by giving his input and suggesting what else I could include in my presentation. I also spent my time on Friday with Steve thinking up some creative ideas for the calendar. After many good ideas I decided that I was going to take a picture myself, instead of using other images, to create my image for December 2016. During Friday lots of the Lime team gave me some of their time to show me what they do on a day-to-day basis and what work they were currently working on. I found this very beneficial as it really broke down what roles there are in a marketing agency like Lime.
I would like to say a big thanks to Abi and Phil for allowing me to do a weeks work experience here and everyone at Lime for making my time here beneficial and fun. I have really enjoyed coming in each day and it has made me think a lot more about what sort of industry I would like to get into in the future. Louis.