Using contacts and negotiating great deals is an expectation of PR. So when Oath Inc. approached us to amplify awareness of Yahoo Style’s partnership with the BFC, London Fashion Week and their Influencer Lounge, giving just 6 weeks to generate social media conversations and top tier press coverage, it was a challenge.
Negotiating Zoe Hardman as host, we curated 3 panel topics encompassing fashion related issues to cultivate fantastic social media and press coverage. 15 significant panellists, without a fee, were secured including Kyle De’Volle, Munroe Bergdorf and Victoria Magrath (InTheFrow). In our audience were a mix of over 100 influencers, stylists, photographers and celebrities including Millie Mackintosh and Zara Martin with coverage appearing in Campaign, The Telegraph, Daily Mail and BBC News.