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London Thames Gateway Development Corporation
lime won a tender to produce the LTGDC’s ‘Education’ publication. The requirement was for a robust information piece, to engage a diverse audience and inform them of the achievements of the LTGDC funding grants. We proposed a journalistic approach with real life imagery that reflected the community with 'unfluffy' editorial copy. We differentiated this from a corporate piece by adopting a magazine format to communicate the different stories and funding platforms, thereby injecting energy and life into the serious subject matter.