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British Cardiovascular Society
lime was brought in to freshen up the BCS brand. This has been done gradually across a number of printed and online elements from conference leaflets, posters, event programmes, web buttons, pop up banners, specialist press advertising, training course flyers and the annual report. In particular the Annual Conference and Exhibition Programme, a 120 page pocket sized book, was designed, printed and delivered for the same cost as the previous year, whilst adding greater functionality and a far superior look and feel.
