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Telecity Group
To drive sales of their IP Multihome product, Telecity Group required a direct mail campaign. The benefits of eliminating any single point of failure, providing superior network performance and resilience were all conveyed by the use of a series of postcards sent one a day for five days each containing the headline ‘IP Multihome - when one is not enough’. The front of the post card portrayed a hand drawing of an item that would work better with ‘more than one’ and the reverse of the card contained a photograph of the object benefitting from ‘more than one’. The final postcard contained an incentive to win a Nintendo Wii.
