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Emap Glenigan
We were approached by The Independent Group, to inject a fresh approach to their subscription direct mail. Previous mailings did not reflect the prestige, quality and overall style of the paper and they did not achieve the response they required to increase subscribers. As part of a campaign the first concept was to deliver a free sample direct to specific London doorsteps. The second, being produced now, reaches a wider subscription audience as a powerful insert that hits the recipient between the eyes.
