The Independent

We were approached by The Independent Group to inject a fresh approach to their direct mail subscription offer. Previous mailings did not reflect the prestige, quality and overall style of the paper and they did not achieve the response they required to increase subscribers. As part of a campaign the first concept was to deliver a free sample direct to specific London doorsteps. The second, currently being produced, reaches a wider subscription audience as a powerful insert that hits the recipient right between the eyes.

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