Orient-Express Scratch Card Incentive

This flash based scratch card was developed as part of a direct mail campaign to generate awareness as well as clean up and update Orient-Express data bases for the travel trade. An email was sent out directing agents to the scratch card online and after scratching the card, readers were taken to an online registration form that entered them into a competition to win a luxury trip on the Venice Simplon. The campaign has already recieved an overwhelming response rate. Try it for yourself, use your cursor to scratch the gold panels.

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