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RUSI
The Royal United Services Institute is an independent think tank engaged in cutting edge defence and security research. The brief was to re-evaluate the RUSI corporate identity and provide a refreshed look and feel to the RUSI brand, looking at the design of the organisation logo, colour palette, website, publications and current templates for communication material. The new identity needed to be simple, classic yet modern and dependable to appeal to a wider audience, without alienating existing members.
