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Phew, property lawyers
lime was asked to produce a complete brand identity to launch a fresh legal brand. The twist with this client’s product was that they took the strain and stress out of moving and sped up the usually long winded process of moving house and the legal hassle generally associated. They wanted to be bold and different talking initially to a prime target audience of first time buyers. We originated the name ‘phew!’. Enforcing how at last their was a relief to the procedure, at last someone to make it simple. The campaign ideas contained web, press, direct mail, z-cards, brochure and stationery.
