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British Interior Design Association
The British Interior Design Association (BIDA) appointed lime as their creative agency to deliver a new brand identity that reflected their position as guardians of industry interior design and decoration professionals. A sharp, modern logo was created, taking them from the IDDA to BIDA, resembling a designers’ fabric sample in a classic colour palette. The re-branding was adopted across all internal and external marketing materials, which included event design, advertising, marketing collateral, sales promotional items and a quarterly members’ magazine.
