Telford & Shropshire

With a great product but a relatively low profile in a highly competitive market, Telford and Shropshire found it challenging to attract conference and incentive buyers to the area. lime developed a new brand philosophy – ‘breathing space’ - that highlighted what is truly unique about the destination for corporate buyers through an engaging strapline ‘Come to where ideas happen’. The resulting co-ordinated media schedule and cohesive email and marketing campaign encouraged greater interest and revenue from business tourism into the region. Enquiries increased by over 300% after just 3 months of activity.

001  002