It’s crucial in this environment to re-assess what is important to your clients/members, identify the changing market dynamics whilst addressing them as opportunities and likewise redefine your brand values and messages.
our tips:
re-clarify What makes you better or different? What do you stand for?
What do you offer? Does your marketing activity reflect your brand intelligence?
re-engage Build your profile and re-engage with your audience. Share relevant stories. Understand your brand through your customers eyes.
re-invent You have established your stories - now bring them to life. Will the target audience be excited and motivated by your message/s? Will it say something new? Whatever the activity, it is essential to communicate, maintaining the brand personality.
re-measure This is a good time to measure, manage and understand your audience - choose an existing subset and prospective customers and determine what is currently important. Will they engage and respond better to an individual treatment rather than mass mailing?
re-charge Check your online presence is fully optimised to maintain search engine rankings.
re-think If appropriate to your business, social technologies can be part of your new market intelligence. Why not consider raising your profile through the fastest growing social sites such as Twitter, Facebook, LinkedIn or Flickr to name a few. The point is that the magic is in the marketing mix.
Not the tools!
“ Instead of cutting budget, you need to know more than ever how consumers are redefining value... brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower costs than during good economic times.” |
