Telford and Shropshire

With a great product but a relatively low profile in a highly competitive market, Telford and Shropshire found it challenging to attract conference and incentive buyers to the area. Working with our marketing partners, lime developed a new brand philosophy - ‘breathing space’ - that highlighted what is truly unique about the destination for corporate buyers through an engaging strapline ‘Come to where ideas happen’.

The results from the co-ordinated media schedule and cohesive email and marketing campaign encouraged greater interest and revenue from business tourism into the region. Enquiries increased by over 300% after just three months of activity.