Orient-Express Hotels, Trains & Cruises

A name synonymous with the ultimate in luxury and service for over 80 years. lime has been producing direct mail campaigns for the business environment as well as brochures and events for consumers.

A particular example was a B2B direct mail campaign to promote their UK trains, but also include a 4 minute promotional DVD and a ëfree experienceí incentive updated on an ongoing basis. The key message was to sell Orient-Express trains as a luxurious and unforgettable venue, a unique concept, unrivalled by none. lime developed a sophisticated, elegant wallet containing literature that welcomed readers on board and took them on a journey through all the services the Orient-Express presents. The wallet was launched in conjunction with an online scratch and win campaign. Sales over this campaign period have increased by 357%.

We have since been asked to create a similar piece to incorporate the Orient-Express’ Cruise and Hotel products.