Telstra UK

Telstra is Australia’s leading telecommunications and information services company with advanced networks around the world. When Telstra decided to re-launch itself into the European telecoms market, we successfully managed to reposition Telstra within the competitive marketplace by developing the brand for Europe and creating core advertising, collateral material, ongoing direct mail campaigns and a captivating web presence. lime created a positioning line - ‘connect through one’ - enhancing their philosophy and work ethic, along with establishing a strong image presence and style. The campaign even included a beach volleyball launch event with the Australian Olympic Beach Volleyball Team in London’s City Broadgate arena. Company performance has seen Telstra UK increase from 10 people to top 10 market share.