The Independent

Media company Emap Communications, of Emap Glenigan, needed to generate cost-effective new leads and compete more effectively against its competitors in the construction information marketplace. Jointly with our marketing partners, lime repackaged their existing product to introduce more tangible business benefits for subscribers and through direct mail, trade press, emails and telemarketing, responses increased by 700% whilst cost per response fell 50%, allowing for the launch of new channels and products.