Award Winning - London Thames Gateway Development Corporation
East London: Hotspot Campaign

LTGDC is the leading regeneration and development agency in the UK. With the drastic change in the economic landscape during the past 3 years, much of the investment and development into this sector now comes from international sources.

In need of a completely new powerful brand message to promote East London and its’ investment and development potential, they required an approach that put the East London region firmly on the map. It needed to be new and exciting, the next place to be and the hottest area in all of London. Their communication channel was the large property event, MIPIM 2010, hosted in Cannes.

LTGDC had to showcase the development of the regeneration area to date to both existing key stakeholders and members of the international property industry, engaging with as many potential investors and developers as possible. The remit was a well-attended and talked about business focused lunch held during MIPIM, as well as a dynamic and engaging stand and presence throughout the 3-day exhibition that grabbed the attention of a time poor audience.