Birmingham Convention Bureau

Birmingham had always been a strong destination for conference and convention buyers but the perceptions of the city had been poor. Together with our marketing partners we set out to create a 12 month awareness campaign for the ‘new’ Birmingham enforcing their recent investment and redevelopment programme. lime created the ‘think again’ campaign, challenging the preconceptions of the buyers, revealing Birmingham’s heritage and the modern city through direct mail, advertising media placement, trade exhibitions, leaflets and online activity. Campaign results showed qualified enquiries had increased by up to 70%.